Use of social marketing in promoting online interventions
The event offered by the Governments of Croatia and Finland, the Pompidou Group of the Council of Europe and the United Nations Office on Drugs and Crime Prevention, Treatment and Rehabilitation Section.
Chair of the session was Elena Hedoux, Programme Manager of the Pompidou Group of the Council of Europe; opening remarks were given by Gilberto Gerra, Chief of Drug Prevention and Health Branch, UNODC and speakers were Mirka Vainikka, Executive Director of “Free from Drugs“, Thomas Kattau, Deputy Executive Secretary of the Pompidou Group of the Council of Europe and Marko Markus from the Office for Combating Drugs Abuse of the Government of the Republic of Croatia.
Interesting points from the presentations include:
- Gilberto Gerra: Instead of selling something, companies work on changing behaviour. It doesn’t end with companies speaking only to customers, but customers start speaking with each other. We need to explore how to reach psychonauts 2 (an upcoming platform video game being built on the success of a classic action/adventure platformer; it is an example of a crowdfunding campaign to create a sequel of the success of the initial game)
- Thomas Kattau: If you invest in on-line tools, you need to invest in marketing these tools. Companies have much more money to invest into (social) marketing than public institutions (not to talk about civil society – our comment).
- Marko Markus: presented the work of the Office using a Facebook webpage and a special page drughelp.eu. He underlined that 90% of people who are in need never asked for help!
Drugs and the darknet
The Government of Bulgaria and the European Union hosted the event to discuss connection between drugs and darknet, a largely anonymous platform for trading a range of illicit goods and service. Chair of the event Svetoslav Spassov, Permanent Representative of Bulgaria to the UN introduced the issue reminding participants that it is estimated that around 2/3 of the offers on darknet are drug related. The accessibility and quick adaptability of on-line markets pose a growing threat.
Alexis Goosdeel, EMCDDA Director presented facts from the recent report which shows extreme growth of criminal actions on Internet and darknet especially. EMCDDA discovered in several cases that what was sold was what was promoted. There is a good system of rating the products and sellers. Most of the traffic are done in Germany, UK and The Netherlands. Most of the products are non-cocaine stimulants and new psychoactive substances. Alphabay grew very fast since creation in December 2014 and in two years traffic there was twice bigger than the one of the pioneer Silk Road (which was closed by law enforcement in 2017). Due to anonymity, there is no wholesale at darknet because of the risk connected.
Liamonas Vasiliauskas from the Operations Directorate, Europol confirmed that many vendors offer a variety of drugs. Monthly revenue of 8 major criminal groups on darknet is 10 – 12 million Euro. What Europol don’t know are drug sources, chemicals and equipment, money flows, role of organised crime, etc. Due to darknet, regular post package services grew significantly in recent years. Most of the EU countries don’t have a specific darknet investigation team – Europol designed a model of establishing one. FBI, DEA and Dutch Police closed two networks in operations Bayonet (Silk Road) and GraveSac (Hansa). Europol don’t have information if this seizure of networks caused decrease of traffic or the market quickly recovered.
Peter Mihoc from the European Commission added that one of the main issues is the knowledge gap. Another is lack of equipment needed for operations of law enforcement agencies.
Law enforcement and sustainable drug use prevention
The event was chaired by John Redman, Society for the Advancement of Global Understanding, while panelists included commander Juan Antonio Cano Carrasco, representative of the Spanish Army, Angelo Lange, local law enforcement in Milano, Italy, Dr Christian Mirre, biologist, Foundation for a Drug Free Europe.
Interesting points from the presentations include:
- John Redman: Spoke about a success of fighting meth problem in Southern California in cooperation between law enforcement and people from communities, including those from Mexico.
- Juan Antonio Cano Carrasco: They operate as the part of society – and respond to the needs of it. Army is included in the national action plan against drugs. All three Army (VID) are involved: infantry, navy and air forces and coordination is typical army one. Most efforts invest in prevention, working towards a drug free world. Drug tests are performed when joining the army but also regularly, both to officer and all the military (all army is professional). They also have a program of informing their military. They invest in creating a favourable environment so that they don’t get interest to use drugs. One element of the programme is cooperation with communities, on all levels, which includes training, information sharing and free time activities of the military.
- Angelo Lange: Drug is being sold by people of all different kinds. Milano experienced a dramatic increase of cocaine traffic in 2007. National Police created a special unit, who were not in uniforms to fight the problem in every possible environment. They made a success thanks to anonymous reports from citizens and trust they built with people, including drug users. On contrary they do prevention in a social context. He published a book “Life in dust: drogues, fuck you” in 2010 and a year earlier he recorded a movie “Sbiri” (Caps, in slang). In 2016, a mural was created through a competition of teams reflecting on his book. Also, a theatrical play was set on the basis of his and another author.
- Christian Mirre: 1.117 US Police departments adopted a partnership program on drug prevention. The same happened in the Czech Republic, South Africa and several other countries. They prepared a curriculum package material translated already in 17 languages.
Other side events
Notes about some interesting side events are available:
- World Drug Report: Latest trends and addressing users’ needs
- Public health dimensions of the world drug problem and WHO activities in addressing them
- Modernizing drug policy: What helps and what goes against it – case studies
- NGO briefing on the Annual Report Questionnaire